Presentation: digital transformation and monetization of business models Presentation: digital transformation and monetization of business models

How do Big Data and IoT help to establish a contact with consumers? What to use data bulk in order to increase your profit? On November 14, this issue will be revealed by Anton Kozak, Director of SAP Customer Experience.

Presentation topic: Transfer from product sales to delivery of services and the monetization of a business model.

The speaker will tell the audience:

  • how to apply IoT technologies in cooperation with consumers;
  • why digital transformation is profitable for customers and entrepreneurs;
  • about Big Data in customer experience management and CRM;
  • about the ways of adapting businesses to customer needs.

Kozak is a Director of SAP Customer Experience (SAP CX) at SAP SE Corporation. SAP CX provides digital solutions for customer experience management and CRM. It refers to platforms for omni-channel commerce, marketing, sales, service, billings, and commission fee management. Prior to focusing on the Ukrainian market, Anton Kozak was SAP Hybris Billing Sales Director in CEE, and earlier in the CIS countries.

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