What difficulties does a large business face in the process of digitalizing workflows? How do large retailers cope with them and a case of METRO Cash & Carry Ukraine.
Head of CRM at METRO Cash & Carry Ukraine Maryna Voloshyna will talk about this on September 21 at AI Conference Kyiv 2021. The expert is responsible for the digitalization of CRM processes and the development of the client base.
At the event, the speaker will make a presentation on the topic “Pitfalls of digitalization: Will mammoths survive?”
Maryna specializes in customer relationship management. She has 17 years of working experience in large international companies in the fields of telecommunications (lifecell), retail (METRO), as well as the banking sector (Alfa-Bank, SEB) and the beauty industry (Yves Rocher, Bottega Verde). She developed and implemented service standards and monitoring systems, as well as motivational programs for personnel interacting with customers.
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