Andriy Burlutskyi, Representative of SMART business, to Talk About AI Application in Marketing Andriy Burlutskyi, Representative of SMART business, to Talk About AI Application in Marketing

How do AI and ML technologies help in forecasting and decision making in the business sector? This issue will be revealed on June 4 at AI Conference Kyiv by Andriy Burlutskyi, Strategic Marketing Director at SMART business.

His presentation: AI Marketing Injection: How technologies help in customer intelligence, segmentation, and forecasting.

Key points:

  • customer experience management using analytics data and artificial intelligence technologies;
  • market segmentation in terms of behavioral features based on AI solutions;
  • how AI determines what should be changed in customer experience.

Andriy Burlutskyi has been engaged in the IT sector for 15 years. He focuses on digital transformation and predictive marketing.

The expert has worked at Microsoft for 10 years, leading the Microsoft Office marketing group.

Currently, he is Strategic Marketing Director at SMART business, a company providing clients with innovative solutions for business management. He helps enterprises and organizations to establish relations with customers and to promote projects.

Andriy Burlutskyi constantly participates in specialized events (DeForum Microsoft, Kyiv International Economic Forum (KIEF), etc.). In 2018, he told AI Conference Kyiv about predictive marketing.


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