Why is it important for business to work with data? How and what benefits does artificial intelligence bring to the banking sector? Head of CRM and Customer Intelligence department at the First Ukrainian International Bank (FUIB) Sergii Karaulov will highlight these questions at AI Conference Kyiv on June 4.

Presentation – “How to increase customer base value using data and AI”, in which the expert will explain:

• why the use of data is a must have for businesses working in mass market;
• why artificial intelligence is useful in the banking sector;
• how to manage a customer base at financial institutions;
• how the combination of AI and CRM facilitates sales in specific cases of interaction with a customer.

Besides, the speaker will mention functional AI use cases and their influence on company performance.

Sergii Karaulov has been engaged in customer intelligence and CRM field for over 10 years. He has experience of work at Raiffeisen Bank Aval and Forward Bank.

The expert has been representing the FUIB since 2016. He is responsible for customer strategy, customer engagement and retention, as well as cross sales, and increasing the customer base value. Thanks to the initiatives introduced under his directions, cross sales at the bank have grown by 2.5 times, and the credit card portfolio – by 3 times.

Learn more about the business use of AI for mass market at the AI Conference Kyiv!

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