Homsters’ Head of Data Science Department Volodymyr Rudyi and Head of Marketing Denis Arismiatov believe that the future belongs to the personalized approach of websites to users. On June 4, they will prove their point of view by illustrating it with the case study of machine learning used for personalization in the real estate sector at AI Conference.
Their presentation topic is ‘Personalize or die’.
In their report, speakers will explain:
- why the same recommendations for all website visitors is an outdated feature, and personalization shapes the future;
- how to develop mass customization – based on the case study of ML for personalization in the real estate sector;
- examples of ML implementation and its ROI.
Volodymyr Rudyi is a mathematician and expert in data science. The speaker used his expertise working for companies engaged in IT, commerce, and real estate. He developed tools for predictive analytics and studied user behavior on webpages. He is one of the authors of the recommendation system that compares products from different platforms such as Amazon, Walmart, and eBay. Besides, Volodymyr has experience in the development of strategies for trading at cryptocurrency markets and traditional stock exchanges. Currently, he specializes in recommendation and forecasting systems in the real estate sector.
Denis Arismiatov is a specialist in Internet marketing and SEO with 10 years of experience. He provided support and content to websites of Unique firm. Later, he started to master SEO at Style Records and SEO-Studio. Currently, he is Head of Marketing at Homsters and gives lectures on SEO at WebPromoExperts Internet Marketing Academy.
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