How to optimize advertising using AI – presentation by Dmitriy Pleshakov, cofounder of Captain Growth, company of Perion Network How to optimize advertising using AI – presentation by Dmitriy Pleshakov, cofounder of Captain Growth, company of Perion Network

How marketers use possibilities of AI? Find out from the presentation of Dmitriy Pleshakov, the cofounder of Captain Growth, company of Perion Network.

Dmitriy is a specialist in data science and marketing. Over the last 5 years, the expert has been involved into the development and integration of data-driven solutions in companies from Europe and the USA, including Henkel and Statoil. Has been a speaker at KyivDataSpring, Data Science for Decision Makers, and FacebookAdsCamp.

On June 4, Dmitriy Pleshakov will make a presentation at AI Conference Kyiv, titled “How AI helps to optimize advertising in the cross-channel world”.

Speaker will tell about:

  • the best AI solutions from Google and Facebook: how they work;
  • Smart bidding, CBO, DCO: what to expect from the existing and future updates of the leading platforms;
  • what will be the future of Amazon, Snapchat, Pinterest, and Twitter ad platforms;
  • what is cross-channel intelligence and how it can help to optimize customer journey;
  • what is the marketer’s role in the world driven by the algorithms.

Join Dmitriy at the event and ask your questions – register here.

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